This is Luton’s moment
Our time to shine
Luton is brimming with greatness, and it’s high time we started talking about it.
Step Forward Luton’s mission is simple: to champion the diverse offerings of Luton and showcase what truly makes our town special. From our fascinating history to our vibrant cultural scene and exciting transformation, Luton has a story to tell. And we believe it’s time for that story to be heard loud and clear.
So, step forward Luton and join us in shining a light on what’s truly great about our town.
Uncover Luton’s hidden gems
Support our local community by shopping in Luton. Browse high street names, quality independents and our diverse, colourful markets with easy parking and plenty of choice for lunch and coffee.
Pause for a coffee, chai or juice; take your pick from tasty lunch options; and treat yourself to some of the finest, global cuisine in Luton’s wide selection of restaurants, pubs and cafes.
Embrace our local heritage, culture and flourishing art scene, or why not immerse yourself in the beauty of Luton’s award-winning parks, right here in your hometown.
Explore more
Two decades on, this town centre gem is celebrating a milestone that’s got us feeling not only nostalgic – but hungry too!
16 September, 2024
We're excited to announce the launch of our new app, bringing you the town's diverse offerings to your fingertips with exclusive deals and discounts.
28 August, 2024
When a top food critic from The Guardian raved about a hidden gem in Luton, we had to investigate. Hooyos, Luton's first Somali restaurant, is turning heads with its flavours.
14 August, 2024
"With the spotlight on the town right now, it’s Luton’s moment to shine. As a community, let’s come together and show the world what Luton is really about."Hannan AliLuton Ambassador
