There’s more to Luton
Discover what makes us special
Luton is brimming with greatness, and it’s high time we started talking about it.
Step Forward Luton’s mission is simple: to champion the diverse offerings of Luton and showcase what truly makes our town special. From our fascinating history to our vibrant cultural scene and exciting transformation, Luton has a story to tell. And we believe it’s time for that story to be heard loud and clear.
So, step forward Luton and join us in shining a light on what’s truly great about our town.
Uncover Luton’s hidden gems
Support our local community by shopping in Luton. Browse high street names, quality independents and our diverse, colourful markets with easy parking and plenty of choice for lunch and coffee.
Pause for a coffee, chai or juice; take your pick from tasty lunch options; and treat yourself to some of the finest, global cuisine in Luton’s wide selection of restaurants, pubs and cafes.
Embrace our local heritage, culture and flourishing art scene, or why not immerse yourself in the beauty of Luton’s award-winning parks, right here in your hometown.
Explore more
Over the weekend local Irish band, Missing the Ferry, released their latest single Luton You’re a Lady and premiered the music video, which perfectly claps back at recent negative headlines about our town.
16 February, 2026
Get ready for colour, culture and seriously good vibes… because Luton International Carnival is returning to its original home in Wardown Park this May, celebrating a spectacular 50 years of carnival magic.
2 February, 2026
Luton town centre is about to get a massive glow-up. From football to theatre, green space to growth, here’s a glimpse at what the Town Centre Delivery Plan is aiming to deliver.
19 December, 2025
"I’m tired of hearing people talk Luton down. Our town has so much going for it and the best part is - there's even more to come."Montell NeufvilleLuton Ambassador
