There’s more to Luton
Discover what makes us special
Luton is brimming with greatness, and it’s high time we started talking about it.
Step Forward Luton’s mission is simple: to champion the diverse offerings of Luton and showcase what truly makes our town special. From our fascinating history to our vibrant cultural scene and exciting transformation, Luton has a story to tell. And we believe it’s time for that story to be heard loud and clear.
So, step forward Luton and join us in shining a light on what’s truly great about our town.
Uncover Luton’s hidden gems
Support our local community by shopping in Luton. Browse high street names, quality independents and our diverse, colourful markets with easy parking and plenty of choice for lunch and coffee.
Pause for a coffee, chai or juice; take your pick from tasty lunch options; and treat yourself to some of the finest, global cuisine in Luton’s wide selection of restaurants, pubs and cafes.
Embrace our local heritage, culture and flourishing art scene, or why not immerse yourself in the beauty of Luton’s award-winning parks, right here in your hometown.
Explore more
Pinch yourselves, Lutonians – it's actually happening! Universal Studios is building their very first European theme park right here in Bedfordshire, and it's set to open in 2031. But what’s in it for Luton? Well, a whole lot potentially!
17 April, 2025
The old ABC Cinema on George Street in Luton Town Centre has a brilliant new look - and it's turning heads! A stunning mural now covers the Art Deco building, adding another splash of colour to our town.
16 April, 2025
The Easter holidays are here and Luton is bursting with activities to keep the kids busy. From puppet storytelling shows to outdoor trails, we’ve rounded up a generous handful of the most egg-cellent things to do - besides eating chocolate.
3 April, 2025
“I take immense pride in calling Luton my hometown. We have a vibrant community with a unique spirit.”Halimah IsbagLuton Ambassador
