There’s more to Luton
Discover what makes us special
Luton is brimming with greatness, and it’s high time we started talking about it.
Step Forward Luton’s mission is simple: to champion the diverse offerings of Luton and showcase what truly makes our town special. From our fascinating history to our vibrant cultural scene and exciting transformation, Luton has a story to tell. And we believe it’s time for that story to be heard loud and clear.
So, step forward Luton and join us in shining a light on what’s truly great about our town.
Uncover Luton’s hidden gems
Support our local community by shopping in Luton. Browse high street names, quality independents and our diverse, colourful markets with easy parking and plenty of choice for lunch and coffee.
Pause for a coffee, chai or juice; take your pick from tasty lunch options; and treat yourself to some of the finest, global cuisine in Luton’s wide selection of restaurants, pubs and cafes.
Embrace our local heritage, culture and flourishing art scene, or why not immerse yourself in the beauty of Luton’s award-winning parks, right here in your hometown.
Explore more
There are loads of egg-cellent events and activities taking place during the school holidays, and we’ve rounded up our top picks into one place for you.
24 March, 2026
Nobody does St Patrick’s Day like Luton, and this year there’s a whole host of events and activities to get involved with. Here are our top picks.
3 March, 2026
Over the weekend local Irish band, Missing the Ferry, released their latest single Luton You’re a Lady and premiered the music video, which perfectly claps back at recent negative headlines about our town.
16 February, 2026
“I take immense pride in calling Luton my hometown. We have a vibrant community with a unique spirit.”Halimah IsbagLuton Ambassador
