There’s more to Luton
Discover what makes us special
Luton is brimming with greatness, and it’s high time we started talking about it.
Step Forward Luton’s mission is simple: to champion the diverse offerings of Luton and showcase what truly makes our town special. From our fascinating history to our vibrant cultural scene and exciting transformation, Luton has a story to tell. And we believe it’s time for that story to be heard loud and clear.
So, step forward Luton and join us in shining a light on what’s truly great about our town.
Uncover Luton’s hidden gems
Support our local community by shopping in Luton. Browse high street names, quality independents and our diverse, colourful markets with easy parking and plenty of choice for lunch and coffee.
Pause for a coffee, chai or juice; take your pick from tasty lunch options; and treat yourself to some of the finest, global cuisine in Luton’s wide selection of restaurants, pubs and cafes.
Embrace our local heritage, culture and flourishing art scene, or why not immerse yourself in the beauty of Luton’s award-winning parks, right here in your hometown.
Explore more
Hidden on Upper George Street lies a gem that locals have been raving about -- Benjamins Café, a luxury patisserie and café that's rapidly becoming a Luton brunch hotspot.
5 June, 2025
One of Luton's most colourful celebrations is just around the corner and it's shaping up to be a brilliant day.
29 May, 2025
The incredible moment when Coldplay's Chris Martin gave our Hatters that unforgettable musical nod at Radio 1's Big Weekend has just bagged the Radio Times 'Moment of the Year' award.
16 May, 2025
“I take immense pride in calling Luton my hometown. We have a vibrant community with a unique spirit.”Halimah IsbagLuton Ambassador
