There’s more to Luton
Discover what makes us special
Luton is brimming with greatness, and it’s high time we started talking about it.
Step Forward Luton’s mission is simple: to champion the diverse offerings of Luton and showcase what truly makes our town special. From our fascinating history to our vibrant cultural scene and exciting transformation, Luton has a story to tell. And we believe it’s time for that story to be heard loud and clear.
So, step forward Luton and join us in shining a light on what’s truly great about our town.
Uncover Luton’s hidden gems
Support our local community by shopping in Luton. Browse high street names, quality independents and our diverse, colourful markets with easy parking and plenty of choice for lunch and coffee.
Pause for a coffee, chai or juice; take your pick from tasty lunch options; and treat yourself to some of the finest, global cuisine in Luton’s wide selection of restaurants, pubs and cafes.
Embrace our local heritage, culture and flourishing art scene, or why not immerse yourself in the beauty of Luton’s award-winning parks, right here in your hometown.
Explore more
There's been a real buzz about Luton lately! The past few months have brought exciting announcements and developments, with more to come. There's so much to look forward to in our town – and we couldn't be more chuffed about where we're heading.
24 June, 2025
Hidden on Upper George Street lies a gem that locals have been raving about -- Benjamins Café, a luxury patisserie and café that's rapidly becoming a Luton brunch hotspot.
5 June, 2025
One of Luton's most colourful celebrations is just around the corner and it's shaping up to be a brilliant day.
29 May, 2025
"I’m tired of hearing people talk Luton down. Our town has so much going for it and the best part is - there's even more to come."Montell NeufvilleLuton Ambassador
