This is Luton’s moment
Our time to shine
Luton is brimming with greatness, and it’s high time we started talking about it.
Step Forward Luton’s mission is simple: to champion the diverse offerings of Luton and showcase what truly makes our town special. From our fascinating history to our vibrant cultural scene and exciting transformation, Luton has a story to tell. And we believe it’s time for that story to be heard loud and clear.
So, step forward Luton and join us in shining a light on what’s truly great about our town.
Uncover Luton’s hidden gems
Support our local community by shopping in Luton. Browse high street names, quality independents and our diverse, colourful markets with easy parking and plenty of choice for lunch and coffee.
Pause for a coffee, chai or juice; take your pick from tasty lunch options; and treat yourself to some of the finest, global cuisine in Luton’s wide selection of restaurants, pubs and cafes.
Embrace our local heritage, culture and flourishing art scene, or why not immerse yourself in the beauty of Luton’s award-winning parks, right here in your hometown.
Explore more
Share your merry Luton moments with us! We're giving you a chance to win some fab prizes this Christmas.
22 November, 2023
While recent polls may paint Luton with a hint of bah-humbug, insiders know better. Our town is brimming with festive joy and exciting events that could warm event the Grinch’s heart. So, fasten up your seatbelts for a joyous sleigh ride as we unveil the top festive happening in Luton this Christmas.
13 November, 2023
We've teamed up with The FA to host an inspiring event next month, aimed at encouraging the future generation of Black, Asian, and Mixed Heritage referees.
25 October, 2023
"I’m tired of hearing people talk Luton down. Our town has so much going for it and the best part is - there's even more to come."Montell NeufvilleLuton Ambassador
