There’s more to Luton
Discover what makes us special
Luton is brimming with greatness, and it’s high time we started talking about it.
Step Forward Luton’s mission is simple: to champion the diverse offerings of Luton and showcase what truly makes our town special. From our fascinating history to our vibrant cultural scene and exciting transformation, Luton has a story to tell. And we believe it’s time for that story to be heard loud and clear.
So, step forward Luton and join us in shining a light on what’s truly great about our town.
Uncover Luton’s hidden gems
Support our local community by shopping in Luton. Browse high street names, quality independents and our diverse, colourful markets with easy parking and plenty of choice for lunch and coffee.
Pause for a coffee, chai or juice; take your pick from tasty lunch options; and treat yourself to some of the finest, global cuisine in Luton’s wide selection of restaurants, pubs and cafes.
Embrace our local heritage, culture and flourishing art scene, or why not immerse yourself in the beauty of Luton’s award-winning parks, right here in your hometown.
Explore more
It’s a big year for carnival lovers in Luton as they return home to Wardown Park on 24 May to celebrate their 50th year of culture and colour!
1 May, 2026
Luton Made: Vauxhall opens this weekend and aims to showcase how the car manufacturer shaped the town we live in today.
28 April, 2026
There are loads of egg-cellent events and activities taking place during the school holidays, and we’ve rounded up our top picks into one place for you.
24 March, 2026
“I take immense pride in calling Luton my hometown. We have a vibrant community with a unique spirit.”Halimah IsbagLuton Ambassador
