Show what makes us special

It’s time to step forward

With Premier League football and airport growth fuelling a remarkable £5bn economic boost, and dynamic town centre regeneration already underway, Luton is truly in the spotlight.

Now is the perfect moment for our community to come together, united in showcasing why Luton is an exceptional place to live, work, study, and invest.

Be part of it

Join the symphony of positive voices and let’s seize this opportunity to celebrate our town’s accomplishments and create a place that fills everyone with pride.

Together, we can make a lasting impact and shape a vibrant future for everyone in Luton.

The stage is set for you to step forward

Step Forward Luton welcomes support from everyone! Whether you live, work, or study in Luton, there are countless opportunities for you to play a role in this exciting journey.

Be the heart of Step Forward Luton! Become a Step Forward Luton champion and join our uplifting community shaping the future of our vibrant town.

2 of Step Forward Luton's ambassadors having their photo taken in a selfie board

As a champion you can:

  • Speak up for the town on social media and in your community networks
  • Use #StepForwardLuton or #LutonsMoment to promote the positive things that are happening in our town
  • Send us photos, events or blog posts on things you love about Luton
  • Take part in Step Forward Luton events
  • Enter Step Forward Luton competitions
  • Buy and wear official Step Forward Luton merchandise to show your pride in our town
  • Apply for funding opportunities from Step Forward Luton to deliver improvements in your community

Eager to make a bigger impact? Why not take a step forward and become an official ambassador.

Business ambassadors can play a key role in helping attract new investment and new businesses to the town. By supporting the wider initiative of Step Forward Luton, businesses can greatly benefit from increased exposure and awareness, opening up new opportunities for growth.

An ambassador discussing how a business owner can get involved with Step Forward Luton

As a business ambassador you can:

  • Showcase opportunities for investment within your business, including key development sites or opportunities to invest in skills and talent.
  • Host or co-host tours of the town, your industry sector or your premises to potential investors, developers and end-users.
  • Help to promote the investor offer through the Step Forward Luton website and social media platforms, with videos, posts and success stories from your business.
  • Attend investor events nationally and internationally taking the Step Forward Luton brand and our inward investment offer to the market.
  • Take part in our annual Step Forward Luton Investor Conference – showcasing the investment opportunities available in Luton.
  • Display Step Forward Luton marketing in your shop windows and business premises.

For more information about becoming a business ambassador, please email

Ambassadors celebrating the launch event of Step Forward Luton

A dedicated group of passionate and proactive lead ambassadors form the driving force behind the Step Forward Luton campaign. Their unwavering positivity and commitment are fuelling the momentum for positive change in the community.

You can meet the ambassadors here.

Eager to make a bigger impact?

Why not take a step forward and become an official ambassador.