This is Luton’s moment
Our time to shine
Luton is brimming with greatness, and it’s high time we started talking about it.
Step Forward Luton’s mission is simple: to champion the diverse offerings of Luton and showcase what truly makes our town special. From our fascinating history to our vibrant cultural scene and exciting transformation, Luton has a story to tell. And we believe it’s time for that story to be heard loud and clear.
So, step forward Luton and join us in shining a light on what’s truly great about our town.
Uncover Luton’s hidden gems
Support our local community by shopping in Luton. Browse high street names, quality independents and our diverse, colourful markets with easy parking and plenty of choice for lunch and coffee.
Pause for a coffee, chai or juice; take your pick from tasty lunch options; and treat yourself to some of the finest, global cuisine in Luton’s wide selection of restaurants, pubs and cafes.
Embrace our local heritage, culture and flourishing art scene, or why not immerse yourself in the beauty of Luton’s award-winning parks, right here in your hometown.
Explore more
Homegrown rising DJ & Producer Ryussi, real name Zoe Thorpe, is set to make waves at BBC Radio 1's Big Weekend Luton on the Introducing stage later this month. We took her back to where it all began.
8 May, 2024
Hat Gardens is officially turning one - and to celebrate this special milestone, we’re thrilled to announce the comeback of the popular ‘Secrets of Hat Gardens’ walking heritage tour.
7 May, 2024
At Step Forward Luton, we're all about championing local talent. When news broke that homegrown trio JW Paris landed a gig at BBC Radio 1's Big Weekend right here in Luton, we knew we had to put the spotlight on them.
25 April, 2024
"With the spotlight on the town right now, it’s Luton’s moment to shine. As a community, let’s come together and show the world what Luton is really about."Hannan AliLuton Ambassador
