This is Luton’s moment
Our time to shine
Luton is brimming with greatness, and it’s high time we started talking about it.
Step Forward Luton’s mission is simple: to champion the diverse offerings of Luton and showcase what truly makes our town special. From our fascinating history to our vibrant cultural scene and exciting transformation, Luton has a story to tell. And we believe it’s time for that story to be heard loud and clear.
So, step forward Luton and join us in shining a light on what’s truly great about our town.
Uncover Luton’s hidden gems
Support our local community by shopping in Luton. Browse high street names, quality independents and our diverse, colourful markets with easy parking and plenty of choice for lunch and coffee.
Pause for a coffee, chai or juice; take your pick from tasty lunch options; and treat yourself to some of the finest, global cuisine in Luton’s wide selection of restaurants, pubs and cafes.
Embrace our local heritage, culture and flourishing art scene, or why not immerse yourself in the beauty of Luton’s award-winning parks, right here in your hometown.
Explore more
The festive season is about to light up Luton, and it all starts next week! While there's plenty happening across town this Christmas, here are some unmissable highlights you won't want to miss.
15 November, 2024
A Luton music charity has put our town on the map by recording at Abbey Road Studios - the famous London music studio where artists like The Beatles and Pink Floyd created their legendary albums.
15 November, 2024
Three key spots in the heart of Luton are set to be transformed with eye-catching artwork, and we're calling on our local creative talent to help make it happen.
13 November, 2024
"I’m tired of hearing people talk Luton down. Our town has so much going for it and the best part is - there's even more to come."Montell NeufvilleLuton Ambassador
