This is Luton’s moment
Our time to shine
Luton is brimming with greatness, and it’s high time we started talking about it.
Step Forward Luton’s mission is simple: to champion the diverse offerings of Luton and showcase what truly makes our town special. From our fascinating history to our vibrant cultural scene and exciting transformation, Luton has a story to tell. And we believe it’s time for that story to be heard loud and clear.
So, step forward Luton and join us in shining a light on what’s truly great about our town.
Uncover Luton’s hidden gems
Support our local community by shopping in Luton. Browse high street names, quality independents and our diverse, colourful markets with easy parking and plenty of choice for lunch and coffee.
Pause for a coffee, chai or juice; take your pick from tasty lunch options; and treat yourself to some of the finest, global cuisine in Luton’s wide selection of restaurants, pubs and cafes.
Embrace our local heritage, culture and flourishing art scene, or why not immerse yourself in the beauty of Luton’s award-winning parks, right here in your hometown.
Explore more
Silver Street has been transformed with the unveiling of a vibrant new mural – bringing an extra splash of colour to this side of town.
25 October, 2024
Luton has won the hearts of festival-goers following Radio 1's Big Weekend in May, according to a new report.
22 October, 2024
The massive music festival that took over Stockwood Park in May didn't just bring world-class artists to Luton - it pumped around £7 million into local businesses, according to a new report.
22 October, 2024
"With the spotlight on the town right now, it’s Luton’s moment to shine. As a community, let’s come together and show the world what Luton is really about."Hannan AliLuton Ambassador
