There’s more to Luton
Discover what makes us special
Luton is brimming with greatness, and it’s high time we started talking about it.
Step Forward Luton’s mission is simple: to champion the diverse offerings of Luton and showcase what truly makes our town special. From our fascinating history to our vibrant cultural scene and exciting transformation, Luton has a story to tell. And we believe it’s time for that story to be heard loud and clear.
So, step forward Luton and join us in shining a light on what’s truly great about our town.
Uncover Luton’s hidden gems
Support our local community by shopping in Luton. Browse high street names, quality independents and our diverse, colourful markets with easy parking and plenty of choice for lunch and coffee.
Pause for a coffee, chai or juice; take your pick from tasty lunch options; and treat yourself to some of the finest, global cuisine in Luton’s wide selection of restaurants, pubs and cafes.
Embrace our local heritage, culture and flourishing art scene, or why not immerse yourself in the beauty of Luton’s award-winning parks, right here in your hometown.
Explore more
Did you know you might be walking over a river every day in Luton town centre? Most of us don't! Luton's River Lea – a rare chalk stream and local treasure – flows right under our feet, and a brilliant new artwork is finally showing it off.
31 March, 2025
St. Patrick's Day is just around the corner, and Luton is ready to paint the town green! Whether you're looking for traditional Irish music, authentic pints of Guinness, or just a lively atmosphere to celebrate with friends, we've rounded up the best pubs in Luton where you can embrace the ‘craic’.
4 March, 2025
Luton is celebrating one of its own this week as hometown hero Myles Smith grabbed the Rising Star Award at Saturday night's Brit Awards ceremony at London's O2 Arena.
3 March, 2025
“I take immense pride in calling Luton my hometown. We have a vibrant community with a unique spirit.”Halimah IsbagLuton Ambassador
