This is Luton’s moment

Our time to shine

Luton is brimming with greatness, and it’s high time we started talking about it.

Step Forward Luton’s mission is simple: to champion the diverse offerings of Luton and showcase what truly makes our town special. From our fascinating history to our vibrant cultural scene and exciting transformation, Luton has a story to tell. And we believe it’s time for that story to be heard loud and clear.

So, step forward Luton and join us in shining a light on what’s truly great about our town.

Why step forward

We’re united in celebrating our town

What’s on guide

Events for everyone

Things to do

There’s lots to see and do, right on your door step

Luton’s Future

Our future is looking bright

Uncover Luton’s hidden gems

Global cuisine, traditional food and quick lunches.

Support our local community by shopping in Luton. Browse high street names, quality independents and our diverse, colourful markets with easy parking and plenty of choice for lunch and coffee.

There’s family-friendly museums, parks, galleries and activities for all ages.

Pause for a coffee, chai or juice; take your pick from tasty lunch options; and treat yourself to some of the finest, global cuisine in Luton’s wide selection of restaurants, pubs and cafes.

There’s family-friendly museums, parks, galleries and activities for all ages.

Embrace our local heritage, culture and flourishing art scene, or why not immerse yourself in the beauty of Luton’s award-winning parks, right here in your hometown.

Greatest fairy tale in football

Explore more

  • "I’m tired of hearing people talk Luton down. Our town has so much going for it and the best part is - there's even more to come."
    Montell Neufville
    Luton Ambassador