Our new app is taking the town by storm, and we’re thrilled to see thousands of you already using it to rediscover Luton and snag some sweet deals from local spots.

We kicked things off with our lucky number download contest – our 100th, 200th, and 500th users scored shopping vouchers thanks to Luton Point. This initial promotion has now concluded, but don’t worry, we’ve got more excitement coming your way!

To keep the momentum going, we’re running a new competition from October 16 to December 16. Just download our app as a new user and register, and you’re in the draw. The prize? A fancy dinner for two at Papa J’s Indian Tapas, courtesy of the restaurant to celebrate their 20th anniversary in Luton. Check out the terms and conditions.

We’ve already got over 220 local businesses on board, with more joining every week and our app is fast becoming the go-to guide for Luton locals.

sfl app

You can grab exclusive discounts, easily browse what’s nearby, and even chat directly with business owners. We’ve seen some great deals pop up, like buy-one-get-one-half-price on clothes, 10% off lunch at restaurants, and 10% off first-time visits to beauty salons.

But it’s not just about shopping – we want to help you rediscover Luton, pointing out cool attractions and green spaces you might’ve overlooked.

“We’ve had a fantastic launch month, but we want everyone in Luton to experience the incredible variety our town has to offer. This app makes it easier than ever to discover hidden gems, enjoy savings, and support local businesses. We invite all Luton residents to download the app and start exploring their town in a new way.”

Abu Nasir, Chair of the Step Forward Luton Ambassador board

We’re also offering our app as a free marketing tool for Luton businesses. If you’ve got a local enterprise, you can hop on our platform and showcase what you’ve got to offer to our growing user base.

You can grab our Step Forward Luton app on iOS and Android – just search for it in your app store.

To download the app, visit place.stepforwardluton.co.uk/app.  If you’ve got a local business and want to get in on the action, you can sign up there too.

About the Author
Laura Redmond

Laura is a passionate supporter of the Step Forward Luton campaign and a Place Activation and Marketing Coordinator. Armed with a journalism degree and unwavering love for her university town, she believes there's more to Luton that meets the eye. From charity work to market management, Laura's professional journey has explored every corner of Luton. When she's not busy being a marketing maven, she's lacing up her walking shoes to explore the town's green spaces or unearthing Luton's hidden foodie gems.